Vice President of CRM, Lifecycle & Automation

📋 Description

• Own long-term customer lifetime value as the core KPI and establish the lifecycle and retention
• Build lead scoring and customer signals that drive action across email, SMS, call centers, local
• Design, build, launch, and optimize email and SMS customer journeys covering retention, prepay
• Own marketing automation and administration across modern CRM and engagement platforms, including
• Identify gaps in required event streams, define minimum viable data requirements, and partner with
• Develop automated notifications that improve the service experience, including appointment and

🎯 Requirements

• 8+ years in retention, lifecycle, loyalty, subscriber, or comparable B2C marketing, with experience
• Demonstrated, quantifiable success improving a primary LTV or retention metric at scale through
• Deep hands-on experience designing and building email and SMS journeys, segmentation
• Strong technical and analytical capabilities, including the ability to work directly with data in
• Hands-on experience with enterprise CRM platforms such as Salesforce or Microsoft Dynamics and
• Experience using AI beyond experimentation, including deploying AI to automate lifecycle flows

🎁 Benefits

• $200,000–$240,000 per year
• Annual bonus and equity opportunities
• Full-time, permanent, exempt position that is fully remote within the United States
• Directly reports to the Chief Growth Officer and offers significant autonomy to establish a new
• Build a lifecycle and CRM engine from the ground up within a data-rich, high-growth environment
• Work with modern platforms and data infrastructure including Braze, Dynamics, CDP capabilities