Vice President of Growth Marketing

📋 Description

• Own overall growth marketing and demand-generation strategy across ~100 local branch markets
• Plan and manage a $15M+ annual marketing budget, allocating spend by branch, channel, agency, and
• Lead acquisition programs across paid search, Google Local Services Ads, paid social, Connected TV
• Oversee website performance and conversion-rate optimization, including landing-page development
• Develop measurement frameworks for incrementality, attribution, ROI, and channel effectiveness
• Drive commercial and B2B demand-generation initiatives where appropriate

🎯 Requirements

• Bachelor’s degree required
• 10+ years of marketing experience, with a strong focus on B2C customer acquisition and demand
• Significant experience managing cross-channel acquisition programs at scale, ideally in a
• Deep expertise in digital marketing channels, particularly paid social, Connected TV, Google Ads
• Experience with offline acquisition channels such as direct mail, print, local radio, and local
• Proven ability to manage significant media investments against CAC, CPL, ROAS, and ROI objectives

🎁 Benefits

• Annual salary of $210,000–$250,000
• Annual bonus opportunity
• Equity participation
• Full-time, permanent, exempt position
• Fully remote position within the United States
• Executive-level scope and high visibility with direct reporting to the Chief Growth Officer