Vice President of Marketing (B2C Subscription + B2B Enterprise exp req)

📋 Description

• Lead the development of a unified marketing strategy that aligns B2C and B2B initiatives, channels
• Drive B2C subscription growth through disciplined multi-channel marketing, performance
• Build and execute enterprise and institutional demand generation strategies, including campaign
• Partner with Sales and Operations to strengthen pipeline processes, marketing infrastructure
• Lead marketing technology modernization, including improvements to the MarTech stack, data
• Drive AI integration across marketing systems and workflows, establishing measurable progress and

🎯 Requirements

• 12+ years of progressive marketing experience, with at least 10 years in leadership roles.
• Demonstrated senior-level experience in both B2C subscription marketing and B2B enterprise or
• Proven ability to build and scale enterprise and institutional marketing strategies, including
• Experience managing a marketing budget of at least $5 million, with strong financial planning and
• Practical experience incorporating AI into marketing processes, systems, and workflows.
• Track record of leading marketing teams through organizational transformation, technology

🎁 Benefits

• Annual base salary: $230,000.
• Annual performance bonus: Up to 20%.
• Medical, dental, and vision insurance.
• Flexible Spending Account (FSA).
• 401(k) plan with a 4% employer match.
• Paid time off and paid holidays.