Vice President of TV & Direct Response Media

📋 Description

• Own TV strategy, media buying, negotiations, creative direction, attribution, and the
• Build TV into a scalable, measurable customer acquisition engine focused on DR performance.
• Deploy and optimize national Spanish-language TV, local broadcast, DRTV, CTV, and select offline
• Create a unified acquisition funnel and optimize handoff from TV-generated demand to conversion.
• Lead a hands-on, entrepreneurial team with meaningful media investment and autonomy.
• Shape how an emerging residential real estate category is marketed.

🎯 Requirements

• 8+ years in direct-response or performance marketing, including 5+ years leading marketing or media
• Proven mastery of television as a lead-generation channel: negotiating media buys, managing
• Experience managing $1M+ annual media budgets with TV as a significant component.
• Residential real estate experience acquiring homeowners via home-buying, wholesaling, iBuyer
• Strong understanding of cost-per-lead, appointment, contract, and close metrics; ability to
• Experience building attribution and measurement infrastructure and linking spend to revenue

🎁 Benefits

• Competitive base salary aligned with seniority and scope.
• Performance bonus tied to TV-driven CAC and transaction targets.
• Potential stock option participation for the right candidate.
• Fully remote work environment.
• Autonomy and ownership over a substantial TV and DR media portfolio.
• Opportunity to scale marketing strategy for an emerging residential real estate category.