Vice President of TV & Direct Response Media

📋 Description

• Lead TV and direct-response media strategy and P&L.
• Own media buying across networks, stations, dayparts, channels.
• Develop trigger-based campaigns for homeowners in key life events.
• Negotiate with networks, manage rates, placements, and remedies.
• Ensure accurate delivery and performance of purchased media.
• Build TV response measurement and attribution infrastructure.

🎯 Requirements

• 8+ years in direct-response or performance marketing.
• 5+ years leading teams responsible for consumer leads and revenue.
• Proven TV lead-gen skills: negotiate buys, run DRTV/CTV, verify logs.
• Experience managing $1M+ annual media budgets.
• Real estate lead-gen experience a strong plus.
• Strong collaboration with digital marketing and sales.

🎁 Benefits

• Competitive base salary; performance bonus tied to CAC/targets.
• Potential stock option participation.
• Fully remote work environment.
• Autonomy over a large TV and direct-response portfolio.
• Opportunity to shape marketing for an emerging category.
• Potential for increased scope and compensation as the business grows.