VIP CRM Lead

📋 Description

• Develop and implement the VIP CRM strategy at the brand level, aligning initiatives with customer
• Build and execute VIP communication coverage plans across key customer segments, scenarios, and
• Oversee and continuously develop CRM journeys across multiple regions.
• Monitor CRM communication effectiveness and customer scenario performance on a regular basis.
• Analyze key CRM and customer metrics in partnership with analysts and align insights across
• Identify underperforming journeys, investigate performance gaps, and initiate changes to improve

🎯 Requirements

• Demonstrated experience in CRM, customer lifecycle marketing, VIP marketing, or a closely related
• Strong understanding of CRM strategy, customer segmentation, communication planning, and lifecycle
• Experience managing CRM initiatives across multiple markets or regions is highly valued.
• Strong analytical skills with the ability to interpret CRM performance metrics and translate
• Experience identifying underperforming customer journeys and developing optimization strategies.
• Ability to evaluate market trends, identify effective CRM practices, and adapt successful

🎁 Benefits

• Fully remote work environment.
• Full-time employment.
• Children allowance.
• Mental health support.
• Sports and wellness activities.
• Language courses.