VIP CRM Manager (Latam)

📋 Description

• Execute VIP CRM campaigns across Casino and Sports to boost engagement and value
• Plan and deliver monthly CRM calendars aligned with objectives and events
• Build and optimise personalised campaigns across Email, SMS, Push, and In-App messaging
• Create and maintain player segments based on activity, value, and engagement
• Monitor campaign performance and suggest data-driven improvements
• Collaborate with VIP Management, Customer Support, Product, BI, Design, and Content teams

🎯 Requirements

• 1+ year of CRM experience within the iGaming industry
• Experience supporting or managing CRM campaigns, ideally for VIP or high-value player segments
• Understanding of CRM principles, player lifecycle, and retention strategies
• Experience with CRM or marketing automation platforms (e.g. Optimove, Smartico) and reporting tools such as Tableau is an advantage
• Strong analytical skills and confidence working with campaign data
• Fluent English; Spanish or Portuguese is a strong advantage

🎁 Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (gym/stomatology/psychological service)
• Performance-Driven Rewards
• Dynamic Work Environment