VIP CRM Team Lead

📋 Description

• Lead the VIP CRM team, overseeing task allocation, priorities, daily workflows, and overall
• Build and continuously optimize the VIP customer lifecycle across communication, promotions
• Develop promotional plans, coordinate their execution, and ensure campaigns are aligned with
• Define and refine VIP segmentation strategies, developing tailored approaches for different player
• Monitor CRM and financial performance metrics on a weekly and monthly basis, using insights to
• Review existing CRM processes and team workflows, proactively identifying gaps and implementing

🎯 Requirements

• 2–3+ years of CRM experience within the iGaming industry, with a strong understanding of customer
• Previous experience leading or managing a CRM team or a closely related function.
• Strong knowledge of lifecycle communication, customer segmentation, retention strategies, and
• Experience working with CRM and financial performance metrics and using data to inform commercial
• Ability to create, assess, and optimize promotional plans based on performance data and customer
• Strong understanding of how CRM activities influence customer engagement, retention, revenue, and

🎁 Benefits

• Fully remote working environment with the flexibility to work from anywhere.
• Full-time employment within an international, fast-paced iGaming environment.
• Children allowance and family-oriented support.
• Mental health and wellbeing support.
• Access to sports and physical activity benefits.
• Language learning courses.