VP, Demand Generation

📋 Description

• Set the global demand generation strategy and annual pipeline plan, including targets by region
• Build, lead and develop the Demand Generation organization (campaigns, digital/paid media, events
• Own the demand generation budget: allocate spend across channels, forecast pipeline yield and
• Design and run integrated, persona-based campaigns across email, paid search and social, web
• Own the global events portfolio (hosted and sponsored) and hold it to the same pipeline and
• Build the funnel measurement model with Revenue Operations: MQL/SQL definitions, lead scoring

🎯 Requirements

• At least 5 years experience leading a global demand generation function in B2B SaaS, with
• Experience building and managing a multi-level team, including hiring and developing managers
• A track record of owning a multi-million-dollar program budget and reporting pipeline ROI to
• Deep working knowledge of full-funnel measurement, lead scoring and attribution in Hubspot (or
• Proven results running integrated campaigns across paid digital, email, web, events and content
• Strong cross-functional partnership with Sales leadership, including defining lead quality and

🎁 Benefits

• Equity
• Health, dental & vision coverage
• Retirement with company contribution
• Parental leave
• Mental health & wellness benefits
• Flexible PTO