VP, Integrated Media Activation Strategy

📋 Description

• Translating complex media strategies into cohesive, actionable activation plans across Paid Search
• Serving as the senior integrated media activation lead on high-profile enterprise pitches
• Developing full-funnel media investment strategies that balance brand-building and performance
• Identifying and activating new media opportunities beyond traditional channels, including custom
• Building and expanding relationships with media, technology, data, and platform partners to unlock
• Collaborating with Strategy, Creative, Audience, and Communications teams to develop breakthrough

🎯 Requirements

• 10+ years of experience in media planning, buying, activation, or integrated media strategy, with
• Deep hands-on experience across media platforms, with the ability to bridge in-platform execution
• Strong experience developing and leading integrated media strategies for large, complex enterprise
• Deep expertise across both biddable media (Paid Search, Paid Social, Programmatic, Video) and
• Proven experience translating high-level audience, brand, and communications strategies into
• Strong understanding of full-funnel media investment, including balancing brand and performance

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave