VP, Lifecycle & Growth Marketing

📋 Description

• Develop and execute an audience growth strategy spanning prospects, customers, advocates, and
• Design and optimize end-to-end lifecycle journeys, from initial prospect engagement and sales
• Lead demand generation, email marketing, and event marketing to improve pipeline efficiency
• Own the strategy for virtual and in-person events, including webinars and other engagement programs.
• Lead, mentor, and develop a multidisciplinary team of managers and specialists across Demand
• Partner with Revenue Operations, Marketing Analytics, Product Marketing, Customer Success, and

🎯 Requirements

• At least 12 years of experience in growth, lifecycle, or demand generation marketing, including
• Proven SaaS experience is required, while experience in education technology is a strong advantage.
• Demonstrated success building or scaling an integrated audience growth engine across multiple
• Proven experience managing managers and leading multidisciplinary marketing teams of five or more
• A track record of measurable pipeline and revenue contributions from owned and organic channels.
• Hands-on knowledge of lifecycle strategy, audience segmentation, email marketing, demand

🎁 Benefits

• Annual salary range of $210,000–$260,000, depending on experience and qualifications.
• Fully remote work within the United States, with the tools and equipment needed to create a
• Employer-paid health insurance, including dependent coverage.
• Employer-matched 401(k) retirement savings program available from day one.
• Support for employees and their families during important life transitions.
• Stock options offering the opportunity to share in the company's growth.