VP, Media Strategy

📋 Description

• Lead audience strategy, comms planning, and channel architecture for client engagements.
• Provide day-to-day strategic oversight and quality control across media planning teams.
• Lead development of insight-driven media strategies grounded in audience data and outcomes.
• Act as a trusted media advisor to clients, leading presentations.
• Partner with performance media, analytics, and creative teams for integrated planning and measurement coherence.
• Drive evolution of the department’s strategic capabilities, including audience segmentation.

🎯 Requirements

• 12+ years in media strategy, planning, or integrated media.
• 5+ years of direct managerial experience developing talent into leaders.
• Deep understanding of linear/connected TV, digital video, programmatic, social, audio, and OOH.
• Demonstrated expertise in audience strategy, segmentation, and data-informed planning.
• Working knowledge of MMM, attribution, incrementality, and brand lift studies.
• Ability to articulate brand and performance trade-offs to clients and internal stakeholders.

🎁 Benefits

• Medical, dental, and vision insurance.
• 401(k) matching.
• Paid time off.
• Various other benefits and perks.