VP of B2C & Digital Marketing (Hybrid)

📋 Description

• Shape the B2C and digital marketing vision, strategy and growth agenda, integrating loyalty
• Oversee the B2C marketing portfolio, budget and resource allocation, ensuring accountability for
• Architect loyalty, retention and customer lifecycle programs that turn first-time buyers into
• Synthesize consumer insights, market intelligence, competitive trends and digital analytics to
• Lead omnichannel and performance marketing across paid media, SEO, email and social, using audience
• Build, coach and mentor a high-performing marketing organization where people are encouraged to

🎯 Requirements

• 12+ years of experience in digital marketing within an eCommerce environment
• 8+ years in a management role leading digital performance marketing teams in B2C commerce
• Demonstrated success developing and executing growth strategies that drive customer acquisition
• Deep expertise across the B2C marketing ecosystem, including loyalty, CRM, lifecycle, email
• Experience overseeing significant marketing investments, including budget planning, forecasting
• Strong command of customer journey mapping, audience segmentation, personalization, testing and

🎁 Benefits

• Bonus eligible
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for employees’ children