VP of Marketing

📋 Description

• Own Evvy's consumer growth P&L; set annual/quarterly targets and hit them.
• Set acquisition strategy and budget across paid and organic channels; measure ROI.
• Define how content, influencer, and community growth feed the funnel; build attribution infrastructure.
• Oversee CRO, landing pages, email capture, and referral programs as growth levers.
• Build retention and lifecycle programs turning first-time customers into long-term subscribers.
• Create the experimentation cadence with AI embedded throughout.

🎯 Requirements

• 10+ years in growth/digital marketing; 7+ in acquisition; 3+ in outcomes.
• Built growth infrastructure with measurable results.
• Fluent in measurement; distinguish correlation vs causation.
• Strong AI viewpoint in growth; proven AI usage.
• Experience marketing education-heavy products; explain why it matters.
• Track record of hiring well; build enduring teams.
• High agency, low ego; move fast; own outcomes.

🎁 Benefits

• Flexible PTO
• $1K learning and development budget
• Health, dental, and vision insurance, plus HSA plans
• 401(k) plan (Roth and traditional)
• Monthly team events
• Free Evvy membership