VP of Marketing

📋 Description

• Own the marketing strategy balancing performance marketing with brand investment that builds future
• Drive profitable customer growth by improving CAC, payback, customer quality and marketing
• Lead across the full channel mix, developing strong specialists and accelerating underdeveloped
• Allocate investment across brands and channels based on where it will create the greatest return.
• Bring rigorous measurement to performance and brand, using incrementality, econometrics and brand
• Build a deep understanding of our customers and turn that into stronger propositions, creative and

🎯 Requirements

• A proven track record of driving profitable customer acquisition and growth.
• Deep, hands-on growth marketing expertise, with new thinking you can bring from day one.
• Experience across performance marketing and brand, with strong judgement on how to balance
• A strong track record of measuring brand effectiveness and connecting brand investment to
• Strong commercial and analytical depth across CAC, payback, customer quality, incrementality and
• Experience making investment decisions across multiple brands, channels or markets.

🎁 Benefits

• Generous equity allocations with significant upside potential
• 25 Days Holiday (+ all the usual Bank Holidays)
• Private health insurance, along with extra dental and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work Scheme