VP of Marketing (B2B SaaS)

📋 Description

• Partner with the Chief Revenue Officer and executive leadership team to define and execute a
• Own the annual marketing plan and budget, allocating investment across channels and programs based
• Refine the ideal customer profile (ICP), segmentation, positioning, and target account strategy in
• Present marketing performance, pipeline forecasts, and strategic recommendations to executive
• Build and manage a scalable, multi-channel demand generation engine across digital, organic
• Lead the Sales Development Representative (SDR) function, improving inbound and outbound alignment

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field; an MBA is an asset.
• 10+ years of experience in B2B marketing, including at least 5 years in a senior marketing
• Demonstrated success in a private equity-backed business, including experience operating against a
• Experience through a business acquisition, recapitalization, or exit is an advantage.
• Proven ability to build scalable demand generation engines that deliver measurable pipeline and ARR
• Deep hands-on expertise in digital marketing, including paid media, SEO, website optimization

🎁 Benefits

• Annual compensation of CAD $180,000–$220,000, plus bonus at target.
• Remote work arrangement with flexibility in scheduling.
• Employer-paid health benefits, including dental, prescription drug coverage, and a Health Spending
• RRSP matching, with First-Time Home Buyer support (subject to program details).
• Company-paid training and professional development.
• Extended long weekends and religious observance days.