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toogeza

VP of User Acquisition

On site
Marketing
Added
6 hours ago
Location
Type
Full time
Salary
Salary not provided
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Related skills

looker seo excel user acquisition aso

📋 Description

  • Define the vision and strategy for User Acquisition.
  • Lead paid and organic UA across major platforms (App Store, Google Play, Meta, TikTok).
  • Own an 8-figure UA budget; balance LTV:CAC; scale installs.
  • Oversee UA reporting and analytics for visibility and decision-making.
  • Build and run test plans across UA to identify growth opportunities.
  • Drive ASO, re-engagement, and other organic growth levers.

🎯 Requirements

  • 8+ years in digital marketing / UA; 2+ years in leadership.
  • Deep expertise in mobile UA, analytics, and attribution.
  • Grow organic acquisition via ASO, SEO, and referrals.
  • Strong analytics with Looker and Excel.
  • Experience managing large multi-channel marketing budgets.
  • Data-driven with strong communication and stakeholder skills.
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