VP, Revenue Marketing

📋 Description

• Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion)
• Balance Demand Creation and Demand Capture with a clear view of CAC, payback, and Cost to Book by
• Build and optimize the full funnel: lead → MQL/PQL → SAO → closed/won, plus upsell/cross-sell
• Own webflow.com performance as our highest leverage pipeline channel: conversion, channel
• Lead a multi-disciplinary Revenue Marketing org (demand gen, digital channel optimization, field
• Build and scale a high-performing team aligned to our sales led and partner led motions

🎯 Requirements

• 12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and
• Demonstrated ability to synthesize a data diagnosis into a stated strategic thread, and defend that
• Track record of building trust and results with a new team fast, specifically in the first 30 to 60
• Clear, sized instructions to directs rather than high volume, ambiguous asks
• Proven ability to operate in a sales-led and partner-led model with visibility into self serve iARR
• Experience building integrated revenue plays (not just channels); can design and run

🎁 Benefits

• Equity (RSUs) in our growing, privately held company
• Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with
• 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing
• Inclusive care for family planning, menopause, and midlife transitions
• Flexible vacation, paid holidays, and a sabbatical program
• Access to mental health resources, therapy and coaching