Wearables Marketing Expert

📋 Description

• Build and execute the go-to-market strategy for the wearables project: target audience
• Define how wearable data turns into user value in Ultiself (sleep, HRV, recovery, activity into
• Launch and scale acquisition for wearable owners: paid social (Meta, TikTok), YouTube, creators and
• Develop partnerships and co-marketing with wearable brands and platforms: integration listings
• Own the launch of the Ultiself wearable: pre-orders, waitlist, D2C and marketplace channels
• Work with the Product Owner on the onboarding of wearable users, device-connection rate and

🎯 Requirements

• 2+ years in consumer tech marketing, growth or product marketing.
• 1+ years working with wearables, connected devices or health-tech apps.
• Proven experience launching a consumer hardware / wearable product end-to-end (plan, pre-orders
• Good understanding of the wearables ecosystem and health metrics: sleep, HRV, recovery, activity
• Hands-on performance marketing knowledge: Meta, TikTok, Google/YouTube; understanding of CAC, LTV
• Partnership / business development experience with tech brands or platforms.

🎁 Benefits

• Opportunity to shape a new direction of a global health and self-improvement platform from day one.
• Direct work with the CEO and high ownership of outcomes.
• Fully remote and collaborative work environment.
• Competitive compensation + performance bonus.
• Paid sick leave (5 days).
• Paid vacation (20 days per year after the probationary period).