Web Analyst

📋 Description

• Own the deployment, configuration, maintenance, and optimization of pixels, tags, scripts
• Manage GTM container structures using native templates and Custom HTML, and implement server-side
• Partner with web and technical teams to build and maintain data layers and ensure websites and
• Implement and troubleshoot conversion tracking across major paid advertising platforms, including
• Configure standard and custom conversion events such as leads, applications, and inquiries
• Configure and maintain GA4 event tracking and key events, following the customer journey from ad

🎯 Requirements

• 3+ years of hands-on experience in web analytics, digital tracking, tag management, or a related
• Intermediate experience with Google Tag Manager, including container management, trigger and
• Practical experience planning, deploying, validating, and troubleshooting conversion tracking
• Working knowledge of pixels and Conversion APIs (CAPI), particularly for Meta, Google Ads, TikTok
• Hands-on experience with GA4, including event configuration, key events, and DebugView.
• Comfortable working with HTML, CSS selectors, and basic JavaScript for troubleshooting tags and

🎁 Benefits

• Fully remote position with the flexibility of distributed, async-friendly team.
• Competitive compensation based on experience and location.
• High-visibility role with meaningful ownership of tracking infrastructure.
• Opportunity to build measurement systems for education and nonprofit organizations.
• Direct impact on the quality, reliability, and usability of marketing data.
• Exposure to a broad ecosystem of analytics, advertising, tracking, privacy, and marketing