Web Marketing Lead

📋 Description

• Own plaid.com as Growth & Revenue Engine; define strategy and roadmap.
• Lead a world-class web marketing team across strategy, SEO, content.
• Drive a rigorous experimentation program to improve conversion.
• Optimize end-to-end journeys for developers and business buyers.
• Own central web narrative; align with Product Marketing and Brand.
• Own the web tech stack: CMS, tagging, analytics, GTM, and SEO.

🎯 Requirements

• 10+ years in growth marketing or product-led growth with leadership.
• Proven track record owning a website as growth/revenue channel.
• Experience driving pipeline, conversion, and product adoption via web.
• Strong leadership building high-performing teams.
• Deep analytics: GA4, Mixpanel; Optimizely/VWO.
• Cross-functional collaboration with Product, Eng, Design, and Sales.

🎁 Benefits

• Equity and/or commissions may be part of compensation.
• Medical, dental, vision, and 401(k) benefits.
• Reasonable accommodations for candidates with disabilities.
• Diversity and equal opportunity employer.
• Global offices in SF, NYC, London, Amsterdam.
• Candidate privacy notice and transparency.