Web Marketing Manager

📋 Description

• Own the strategy for the Jane marketing website. Translate Jane’s business goals into a concrete
• Connect strategy to the customer and to performance. Synthesize qualitative and quantitative
• Direct our organic and answer engine presence. Make sure practitioners find Jane when they’re
• Bring an experimentation mindset. Think in terms of hypotheses and evidence when you’re making a
• Partner with the web platform and enablement function. Connect strategic direction to the platform

🎯 Requirements

• Solid experience in web strategy, digital strategy, product/content strategy, or a closely related
• Experience treating a website as a genuine growth channel
• Deep fluency in information architecture and navigation - you can look at a growing, multi-product
• Strong analytical instincts. You're comfortable with analytics data to inform and validate
• Real experience running A/B tests and CRO growth experimentation at scale
• SEO/AEO fluency- close enough to the work to know what’s actually moving the needle

🎁 Benefits

• Comprehensive benefits package