Website & Lifecycle Marketing Lead

📋 Description

• Website Strategy and Conversion Optimization
• Lifecycle Marketing: Design and optimize customer journeys, including onboarding, reorder triggers
• Positioning and Messaging: Develop clear, differentiated positioning for each product line and
• Email Marketing: Plan, write, launch, and optimize lifecycle and marketing email campaigns
• Customer Research and Insights: Gather insights from sales calls, customer conversations, and
• Performance Measurement and Reporting: Track and analyze business-critical metrics including

🎯 Requirements

• At least 4 years of experience in B2B or e-commerce marketing with hands-on ownership of website
• Customer-centric copywriting skills
• Lifecycle marketing program expertise with measurable revenue results
• Experimentation and analytics skills including A/B testing knowledge
• End-to-end ownership capability
• Excellent written English communication skills

🎁 Benefits

• Competitive compensation
• Fully remote work
• Full-time engagement
• Direct leadership exposure
• Strategic influence
• Autonomy and ownership