Website & Lifecycle Marketing Lead

📋 Description

• Own the structure, messaging, and conversion performance of the website and key product pages.
• Design and optimize end-to-end customer journeys, including onboarding, reorder triggers, retention
• Develop clear, differentiated positioning for each product line and customer segment. Maintain a
• Plan, write, launch, and optimize lifecycle and marketing email campaigns that support customer
• Gather insights from sales calls, customer conversations, and reviews, translating them into
• Track and analyze business-critical metrics, including conversion rates, repeat revenue, repeat

🎯 Requirements

• At least 4 years of experience in B2B or e-commerce marketing, with hands-on ownership of website
• Demonstrated ability to create effective copy and landing pages grounded in customer research
• Experience building and managing lifecycle or email marketing programs, with measurable results in
• Solid understanding of A/B testing principles, including sample sizes, primary success metrics, and
• Proven ability to take initiatives from strategy and planning through execution, testing, launch
• Excellent written English, with the ability to communicate complex ideas clearly and develop

🎁 Benefits

• A flexible, competitive compensation package tailored to the candidate's experience, capabilities
• Work remotely from anywhere globally, with flexible working hours and no requirement to report to a
• An exclusive, full-time independent contractor arrangement offering substantial responsibility and
• Work closely with executive leadership, gaining visibility into strategic decisions and
• Contribute directly to product development, customer experience improvements, business workflows
• Take responsibility for your domain, lead initiatives end to end, and make decisions with minimal