Website & Lifecycle Marketing Lead

📋 Description

• Own the structure, messaging, and conversion performance of the website and key product pages.
• Develop and execute A/B tests, collaborate with design and engineering teams, and implement
• Design and optimize end-to-end customer journeys, including onboarding, reorder triggers, retention
• Partner with the Head of Marketing to drive recurring revenue and customer lifetime value.
• Develop clear, differentiated positioning for each product line and customer segment.
• Maintain a consistent source of truth for messaging across the website, advertising, sales

🎯 Requirements

• At least 4 years of experience in B2B or e-commerce marketing, with hands-on ownership of website
• Demonstrated ability to create effective copy and landing pages grounded in customer research
• Experience building and managing lifecycle or email marketing programs, with measurable results in
• Solid understanding of A/B testing principles, including sample sizes, primary success metrics, and
• Ability to interpret results and make evidence-based decisions.
• Proven ability to take initiatives from strategy and planning through execution, testing, launch

🎁 Benefits

• Competitive Compensation: A flexible, competitive compensation package tailored to the candidate's
• Fully Remote Work: Work remotely from anywhere globally, with flexible working hours and no
• Full-Time Engagement: An exclusive, full-time independent contractor arrangement offering
• Direct Leadership Exposure: Work closely with executive leadership, gaining visibility into
• Strategic Influence: Contribute directly to product development, customer experience improvements
• Autonomy and Ownership: Take responsibility for your domain, lead initiatives end to end, and make