Website & Lifecycle Marketing Lead

📋 Description

• Website Strategy and Conversion Optimization: Own the structure, messaging, and conversion
• Lifecycle Marketing: Design and optimize end-to-end customer journeys, including onboarding
• Positioning and Messaging: Develop clear, differentiated positioning for each product line and
• Email Marketing: Plan, write, launch, and optimize lifecycle and marketing email campaigns that
• Customer Research and Insights: Gather insights from sales calls, customer conversations, and
• Performance Measurement and Reporting: Track and analyze business-critical metrics, including

🎯 Requirements

• Professional Experience: At least 4 years of experience in B2B or e-commerce marketing, with
• Customer-Centric Copywriting: Demonstrated ability to create effective copy and landing pages
• Lifecycle Marketing Expertise: Experience building and managing lifecycle or email marketing
• Experimentation and Analytics: Solid understanding of A/B testing principles, including sample
• End-to-End Ownership: Proven ability to take initiatives from strategy and planning through
• Communication Skills: Excellent written English, with the ability to communicate complex ideas

🎁 Benefits

• Competitive Compensation: A flexible, competitive compensation package tailored to the candidate's
• Fully Remote Work: Work remotely from anywhere globally, with flexible working hours and no
• Full-Time Engagement: An exclusive, full-time independent contractor arrangement offering
• Direct Leadership Exposure: Work closely with executive leadership, gaining visibility into
• Strategic Influence: Contribute directly to product development, customer experience improvements
• Autonomy and Ownership: Take responsibility for your domain, lead initiatives end to end, and make