Website & Lifecycle Marketing Lead

📋 Description

• Own the structure, messaging, and conversion performance of the website and key product pages.
• Develop and execute A/B tests and implement improvements that increase conversion rates.
• Design and optimize end-to-end customer journeys, including onboarding, reorder triggers, retention
• Develop clear, differentiated positioning for each product line and customer segment.
• Plan, write, launch, and optimize lifecycle and marketing email campaigns.
• Gather insights from sales calls, customer conversations, and reviews, and translate them into

🎯 Requirements

• At least 4 years of experience in B2B or e-commerce marketing, with hands-on ownership of website
• Demonstrated ability to create effective copy and landing pages grounded in customer research
• Experience building and managing lifecycle or email marketing programs with measurable results in
• Solid understanding of A/B testing principles, including sample sizes, primary success metrics, and
• Proven ability to take initiatives from strategy through execution, testing, launch, and
• Excellent written English with the ability to communicate complex ideas clearly.

🎁 Benefits

• Competitive compensation package tailored to experience and impact.
• Fully remote work from anywhere globally with flexible hours.
• Full-time independent contractor arrangement with autonomy.
• Direct leadership exposure and visibility into strategic decisions.
• Strategic influence on product development and company strategy.
• Autonomy and ownership of your domain with minimal bureaucracy.