Website Manager

📋 Description

• Manage and maintain the company website day-to-day, including page builds, content updates, and
• Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
• Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear
• Own conversion rate optimization (CRO) for the site: identify friction points and opportunities
• Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn
• Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into

🎯 Requirements

• Proven experience managing a website in a professional CMS environment
• Working knowledge of HTML, CSS, and some JavaScript
• Hands-on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or
• Strong copywriting skills — able to write and edit clear, persuasive, on-brand site copy
• Proficient with AI tools and committed to continuous learning and adoption of emerging technologies
• Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements