Consumer Merchandising Manager

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 142 million registered learners as of December 31, 2023.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into six functions: Acquisition, Lifecycle, Brand & Social, Merchandising, PMM, Communications & Content. These functions are currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

We are seeking a highly motivated and experienced consumer marketer to join the Merchandising team. The ideal candidate has the ability to lead multiple projects simultaneously while managing competing deadlines under time constraints and deliver results. You’re not only an expert operator, but also a strategist, capable of analyzing trends, making data-driven decisions, testing new initiatives to improve KPIs, and driving growth.

Responsibilities

• Develop and execute omnichannel go-to-market campaigns: Develop comprehensive marketing strategies and plans to promote our programs effectively. This includes creating compelling go-to-market campaigns, defining target audiences, developing value propositions, determining promotional strategies, and working with cross functional teams to expertly execute campaigns that drive results.
• Optimize online presence and learner experience: Conduct data-driven experimentation to improve conversion rates across key merchandising surfaces and channels. Improve how content is presented to learners across the site, and improve each step of the funnel, from first visit through enrollment, to make it easier for learners to find the right program for their specific needs.
• Customer behavior and analytics: Utilize analytics tools to conduct data analysis on performance data and customer insights to inform strategies and measure the effectiveness of initiatives. Regularly report on key performance indicators and leverage data to make data-driven decisions, identify areas for improvement, and optimize merchandising strategies.
• Content optimization: Identify opportunities to strengthen content offering through improved visual merchandising, messaging, differentiation, positioning, and funnel optimization. Write copy and work closely with the creative team to develop persuasive and informative description pages, and other marketing collateral for new and existing programs.
• Content trends and campaign management: Identify content trends, curate content priorities, and lead thematic marketing campaigns across the website and marketing channels to drive content adoption. Collaborate with cross-functional teams such as paid media, social media, and email to develop and execute high impact integrated campaigns. Monitor campaign performance, track key metrics, and provide recommendations for ongoing improvements.

Basic Qualifications

• 5+ years experience in merchandising, consumer marketing, or product marketing
• Demonstrated history of strong analytical skills and data driven decision making
• Experience with leading large scale go-to-market campaigns
• Demonstrated history managing multiple projects simultaneously, meet deadlines, and delivering results
• Experience with analytics tools such as Looker or Amplitude

Preferred Qualifications

• Experience with marketing experimentation
• Analytical skills with the ability to interpret data, identify trends, and drive actionable insights
• Experience with tools such as Braze, A/B testing tools
• Team player with excellent interpersonal skills and the ability to build relationships with internal and external stakeholders

If this opportunity interests you, you might like these courses on Coursera:

• Meta Marketing Analytics
• University of Pennsylvania Introduction to Marketing
• Google Digital Marketing & Ecommerce

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