Granicus is the leading provider of citizen engagement technologies and services for the public sector, bringing governments closer to the people they serve with the first-and-only Civic Engagement Platform. Granicus works with more than 5,500 government organizations and connects more than 280 million people in the largest Citizen Subscriber Network of its kind.
The Federal Segment Marketing Manager will be responsible for collaborating with the sales organization to develop and execute an end-to-end marketing strategy and deliver an integrated plan to help build awareness, build and strengthen relationships and drive pipeline and revenue growth.
Granicus is a remote first company. While we have virtual teams, you have the option for in-office work should you be located near one of our hubs.
*starting rate may vary by experience and/or location
*Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary compensation for this role when being hired into our offices in Colorado.
What you will be doing:
Develop the federal marketing strategy to help meet or exceed the revenue goals
Build and execute targeted programs and activities
Serve as the point of contact to the Federal sales organization
Work closely with the marketing communications team to drive awareness through our digital properties and story placements in the media Develop vertical specific solution messaging and content, based on an understanding of customer needs, market trends, and the competitive landscape in alignment with the corporate strategy
Collaborate with the cross functional marketing teams to drive pipeline
Track and measure program results, marketing contribution, and return on marketing investment.
Create content for email marketing, social media, and other digital platforms
Work closely with key select Channel partners to build integrated demand generation plans that align to Public Sector objectives
Responsibilities include:
Creating and owning the marketing strategy to drive demand generation, thought leadership, relationship building and program execution.
Work with cross collaborative team of writers, designers, operations professionals, subject matter experts, product marketing managers and more to create programs that are impactful to the business.
Oversees virtual events, tradeshows, exhibitions, or brand-led events related to relevant campaigns.
Manage multiple channels where your market leaders will see Granicus content and messaging, ranging from marketing emails to LinkedIn Ads to BDRs
Foster relationships with key associations, conference contacts, and influencers in the marketspace
Build programs for full funnel lifecycles for individuals, accounts, and different personas
ABM and vertical based program planning and execution
Reporting on all program marketing activities within your campaign to marketing, sales, and executive leadership
Qualifications
7+ years government marketing experience, in the technology field. Government marketing experience a must.
Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment
Possess the ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important
Experience working in key marketing systems, such as Marketo, Salesforce, Asana, and Zoom Webinars
Comfortable working with extended marketing teams to create great assets for campaigns
Strong track record of leading campaign and marketing programs.
Self-starter with the curiosity to expand the scope of assigned projects and tasks as needed
Experience working with distributed geographic teams
Background in campaign management or demand generation
Federal government marketing experience is a MUST
Positive attitude, solid work ethic, strong organization and communication skills
