ABM Manager

📋 Description

• Execute Litmus’s ABM program across tiered target accounts, from account selection and tiering
• Build and maintain account plans with AEs and BDRs including mapping buying committees, priorities
• Plan and launch multi-channel ABM plays, including personalized email, LinkedIn and paid programs
• Partner with BDRs on account-based outreach sequences and messaging that turn account engagement
• Work with the Partner Managers to bring partners into account plays where they add value
• Work with Corporate Marketing to coordinate content and messaging for target industries, accounts

🎯 Requirements

• 3–5 years of B2B marketing experience, including at least 2 years running ABM or account-based
• Experience working directly with AEs and BDRs on named-account programs tied to pipeline goals.
• Hands-on experience with HubSpot and Salesforce, including list building, emails, landing pages
• Strong project management skills, with the ability to run several account plays at once and keep
• Clear, concise writing that adapts to both technical and business audiences.