Account-Based Marketing (ABM) Senior Analyst

📋 Description

• Support the development and execution of ABM strategies for priority accounts and market segments.
• Partner with Sales and Marketing to identify, prioritize, and engage high-value accounts and buying
• Use account, intent, engagement, and market insights to inform ABM priorities and opportunities.
• Help develop personalized approaches for key accounts across digital, content, events, and other
• Support lead nurturing and account engagement programs throughout the buyer journey.
• Work across Marketing teams to ensure ABM priorities are integrated into broader demand generation

🎯 Requirements

• 4+ years of B2B marketing experience, including experience with Account-Based Marketing, demand
• Fluent English proficiency.
• Experience working with enterprise or complex B2B audiences.
• Understanding of account segmentation, personas, buying groups, intent data, and B2B buyer journeys.
• Experience partnering with Sales and cross-functional Marketing teams.
• Familiarity with platforms such as 6sense, Demandbase, HubSpot, Salesforce, or similar tools.

🎁 Benefits

• Health and dental insurance
• Meal and food allowance
• Childcare assistance
• Extended paternity leave
• Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass
• Profit Sharing and Results Participation (PLR)