Account Based Marketing Lead

📋 Description

• Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 &amp
• Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and
• Partner with enterprise sellers and the Head of Growth Marketing on joint account planning
• Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person
• Track and report on account engagement signals, buying committee penetration, and pipeline
• Define ABM KPIs and build reporting frameworks that demonstrate campaign impact on pipeline

🎯 Requirements

• 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing, and
• Experience working directly with enterprise sales teams on joint account planning, stakeholder
• Hands-on experience with ABM platforms (Clay, Folloze, Reachdesk), marketing automation (Marketo or
• Strong analytical skills with a bias for action, and the ability to present campaign performance

🎁 Benefits

• Comprehensive health, dental and vision coverage
• Retirement benefits
• Learning and development stipend
• Generous PTO
• Potential commuter stipend