Ad Creative Strategist (Freelance)

📋 Description

• Develop data-driven creative strategies to improve campaign performance across social media and
• Research audiences and competitors to identify opportunities for compelling advertising concepts
• Develop creative concepts including ideas, visual hooks, messaging angles, and copy
• Coordinate creative production with content creators, copywriters, designers, and motion developers
• Plan and execute structured creative testing cycles and optimize based on performance data
• Analyze successful advertisements to identify winning creative elements

🎯 Requirements

• At least three years of experience in creative strategy or performance marketing, focusing on
• Demonstrated ability to develop compelling advertising concepts and translate audience insights
• Ability to interpret creative performance data and use findings to improve campaign effectiveness
• Understanding of how creative decisions influence KPIs including engagement and conversion rates
• Strong knowledge of consumer behavior, competitor analysis, cultural trends, and digital marketing
• Experience working with creators, copywriters, designers, motion developers, media buyers, and

🎁 Benefits

• Fully remote work from anywhere in the world
• Flexible freelance schedule
• Direct contribution to advertising strategies and measurable campaigns
• Collaborative environment with creative and performance marketing professionals
• Professional growth in creative strategy, social media advertising, and data-driven optimization
• Opportunity to shape creative direction for a fast-growing creative business