Affiliate Lead - Consumer

📋 Description

• Own and scale the global affiliate programme across Kraken and Krak, setting strategy, partner
• Build direct relationships with affiliates, publishers, comparison sites, communities, creators and
• Segment the portfolio by audience, model, market and customer quality; design and negotiate CPA
• Work with Data to create partner-level cohort views and tests that separate last-click attribution
• Protect the channel from brand bidding, coupon interception, promotional abuse, fraud and
• Build the Consumer KOL and creator strategy, personally recruiting, activating and scaling

🎯 Requirements

• Track record of owning and scaling an affiliate programme as a hands-on operator.
• Commercial judgement across CPA, revenue share, hybrid and incentive structures, including
• Experience sourcing, negotiating and growing direct partner relationships, including high-value
• Ability to interrogate partner, funnel, cohort and retention data and work with Data to test
• International experience adapting offers, partner mix, content and operating approach to local
• Practical command of affiliate tracking, attribution, fraud and abuse controls, and brand and

🎁 Benefits

• $110.4K – $220.8K salary range.