Associate Director, B2B Strategy

📋 Description

• Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned
• Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video
• Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement
• Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and
• Championing continuous improvement through structured testing frameworks to validate messaging
• Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and

🎯 Requirements

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media
• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline
• Practitioner-level working knowledge of analytics tools: GA4, Adobe Analytics.
• Practitioner-level working knowledge of tagging & tracking: Google Tag Manager (GTM) or
• Practitioner-level working knowledge of ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads
• Practitioner-level working knowledge of SEO/content tools: SEMrush, Ahrefs, or equivalent.

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave