Associate Director, Consumer Marketing - Multiple Myeloma

📋 Description

• Partner with the Marketing Director and brand leadership to develop and execute comprehensive
• Lead consumer marketing planning processes, leveraging patient, caregiver, and healthcare market
• Develop patient-centric segmentation, targeting, positioning, messaging, and value propositions
• Oversee the creation and execution of integrated consumer campaigns across digital, social, paid
• Drive the development of impactful consumer creative and educational content that resonates with
• Partner with market research, analytics, and customer insights teams to identify unmet patient

🎯 Requirements

• Bachelor’s degree required; advanced degree in Marketing, Business, Communications, Healthcare, or
• 6+ years of pharmaceutical, biotechnology, or healthcare marketing experience, including
• Hematology experience required; Multiple Myeloma experience strongly preferred.
• Proven track record developing and executing consumer marketing strategies, patient engagement
• Product launch experience required, including consumer launch planning and execution.
• Demonstrated expertise in patient journey mapping, market research, segmentation, consumer

🎁 Benefits

• Paid time off (vacation, holidays, sick)
• Medical, dental, and vision insurance
• 401(k) plan
• Long-term incentive programs