Associate Director, Marketing & Enrollment Analytics

📋 Description

• Analyze marketing performance across channels, campaigns, audiences, programs, and geographies to
• Evaluate marketing investment and ROI throughout the acquisition and enrollment funnel
• Advance marketing effectiveness measurement through attribution, incrementality analysis
• Lead the development and application of Marketing Mix Modeling to assess channel investment and
• Analyze data from digital advertising platforms (Google Ads, Meta), CRM systems, paid media
• Translate complex marketing and enrollment data into clear insights, recommendations, and actions

🎯 Requirements

• Bachelor's degree in Marketing, Business Analytics, Data Analytics, Business, Statistics, or
• At least 7 years of progressively responsible experience in marketing analytics
• Experience in higher education or enrollment analytics preferred
• Demonstrated expertise in marketing performance analysis, customer acquisition, conversion, ROI
• Strong understanding of digital marketing metrics, platforms, and data sources (Google Ads, Meta
• Experience with incrementality measurement, experimentation, lift analysis, multi-touch

🎁 Benefits

• Starting salary: $110,000 per year
• Annual bonus for all full-time employees
• Medical, dental, and vision insurance
• Health Savings Account and Flexible Spending Account options
• 401(k) plan with employer matching
• Generous PTO and paid parental leave