Associate Director of Product Marketing, ICHRA

📋 Description

• Execute end-to-end GTM activities and localized ICHRA campaigns.
• Balance 70% execution with 30% strategic messaging and assets.
• Coordinate cross-functional teams (Product, Sales, Creative, Legal).
• Manage timelines, lead feature rollouts, and track KPIs to scale B2B.
• Report to the Senior Director, Product Marketing.
• Hybrid work in New York with 3 in-office days.

🎯 Requirements

• 7+ years of experience in product marketing, brand strategy, B2B enablement, or growth marketing.
• Bachelor’s degree or 4 years of relevant experience.
• 3+ years leading GTM campaigns for health insurance, FinTech, or digital health products.
• Experience supporting B2B broker networks or employer benefit platforms.
• Understanding health plan structures, quoting engines, or ICHRA guidelines; MarTech familiarity.

🎁 Benefits

• Medical, dental, and vision benefits.
• 11 paid holidays.
• Paid sick time.
• Paid parental leave.
• 401(k) plan participation.
• Unlimited vacation program and annual performance bonuses.