Associate Director, Product Marketing (Vericals)

📋 Description

• Own GTM for priority verticals (Political, Pharma, Gambling).
• Balance inbound intelligence with outbound launches and enablement.
• Lead launch processes and packaging for vertical capabilities.
• Partner with sales to grow share of wallet in existing accounts.
• Align product, marketing, and sales messaging for regulated categories.
• Drive category credibility and market presence across emerging verticals.

🎯 Requirements

• Experience leading vertical GTM for tech or ad tech.
• Deep knowledge of regulated ad categories and compliance.
• Ability to translate customer/market data into marketing decisions.
• Strong launch planning, enablement, and content creation skills.
• Excellent storytelling and communication for complex categories.
• Proven cross-functional collaboration with Sales, Product, and Ops.

🎁 Benefits

• Competitive benefits: health, dental, vision.
• Paid leave and holidays; PTO accrual.
• Commuter benefits and wellness programs.
• Unlimited DTO in the US.
• Office perks: catered lunches five days a week.
• Hybrid work environment with in-office collaboration.