Associate Director, U.S. Immunology Consumer Marketing - Dermatology

📋 Description

• Lead launch strategy development, go-to-market strategy, and tactical planning for potential new
• Collaborate with external agencies, internal partners, and leadership to build, manage, and execute
• Manage strategy and project development of DTC advertising for disease education, brand awareness
• Manage media planning in partnership with the AbbVie Media team and external media agency.
• Work with internal cross-functional groups (Public Affairs, Professional Marketing, Legal
• Understand trends in the marketplace impacting Consumer Marketing, using data-driven strategic

🎯 Requirements

• BA/BS required; MBA preferred.
• Pharmaceutical launch experience preferred.
• 8+ years of consumer marketing experience with significant experience in media, including digital
• Competency in core marketing capabilities such as creative development, positioning, and
• Proven ability to lead and influence cross-functional teams, including timeline and budget
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to

🎁 Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Long-term incentive programs
• Comprehensive benefits package