B2B CRM Lead - (9 Month Parental Leave Cover)

📋 Description

• Lead B2B CRM roadmap with cross-functional partners.
• Mentor CRM Managers and freelancers to scale campaigns
• Shape omni-channel lifecycle programs and partner comms
• Establish data activation, reporting, and experimentation framework
• Translate ad-hoc efforts into repeatable CRM processes

🎯 Requirements

• Experience leading CRM, retention, lifecycle or marketing automation teams
• Track record improving B2B lifecycles, lead-gen funnels or SaaS comms
• Working knowledge of Salesforce Marketing Cloud (SFMC)
• MarTech CDPs like HighTouch, Census, Segment and analytics like Amplitude or Mixpanel
• Strategy- and partner-centric, focused on partner needs
• A great communicator across departments
• A self-starter with adaptable, fast-paced work style
• Able to work effectively remotely when required

🎁 Benefits

• Hybrid working from offices, home or abroad
• Extra parental leave and extended unpaid leave options
• Health insurance and pension plans (country dependent)
• Additional days off for life events
• Regular social events and community perks incl. monthly Surprise Bag