B2B CRM Lead - (9 Month Parental Leave Cover)

📋 Description

• Collaborate with Product, Data, Commercial and Marketing on the B2B CRM roadmap.
• Advocate for B2B CRM to retain and optimise partner stores and supply.
• Lead CRM Managers and freelancers to release, optimise and scale campaigns.
• Mentor team on prioritisation and scalable CRM practices.
• Set direction for data activation, insights, and attribution via experimentation.
• Translate ad-hoc efforts into repeatable CRM frameworks through testing.

🎯 Requirements

• Experience leading CRM, retention, lifecycle or marketing automation teams.
• Track record improving B2B lifecycles, lead-gen funnels, SaaS comms.
• Working knowledge of Salesforce Marketing Cloud (SFMC).
• CDPs (HighTouch, Census, Segment) and analytics tools (Amplitude, Mixpanel).
• Strategy- and partner-centric; translate partner needs into CRM work.
• Strong cross-functional communicator; self-starter in fast-paced environments.

🎁 Benefits

• A rare opportunity to work in a social impact company (certified B Corp) with tangible impact.
• International community of users, partners and 1,350+ colleagues across 20 countries.
• Personal and professional development in a fast-paced scale-up.
• Inclusive culture where you can bring your authentic self.
• Strong, values-driven team culture with supportive environment.
• Hybrid work: in offices, at home or abroad; extra parental leave and more.