B2B Demand Generation Marketing Specialist

📋 Description

• Own paid marketing campaigns end-to-end across Meta, Google, LinkedIn, and TikTok, as well as
• Work hand in hand with local country Sales teams to understand each market's business goals and
• Work with the B2B marketing colleagues to launch new products. Own paid marketing strategy, shaping
• Manage stakeholder interests and provide ongoing feedback and reporting analysis.
• Work toward clear marketing KPIs, such as CPL, closed-won deals, and revenue.
• Identify top-performing partners and channels and build strong relationships.

🎯 Requirements

• Relevant experience in B2B performance marketing, paid media, or media buying, ideally within a
• Hands-on, multi-channel paid media experience across platforms such as Google (Search and Display)
• International marketing experience, with exposure to working across multiple markets and helping to
• Demand generation and go-to-market experience, including building campaigns from the ground up and
• A data-informed approach to marketing: able to define relevant KPIs (for example, CPL, closed-won
• Working knowledge of Excel or Google Sheets, including tools such as lookups and pivot tables, or

🎁 Benefits

• The opportunity to build something meaningful and global, surrounded by kind and ambitious people.
• The chance to build, test, and scale. This is a role where you'll shape how Wolt grows demand for
• Lots of learning, growth, and ownership in a high-growth tech environment.
• Competitive salary and benefits.
• A genuinely supportive culture that values diversity, curiosity, and getting better every day.
• A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin.