B2B Marketing Manager

📋 Description

• Own the full development and execution of integrated B2B demand generation campaigns across
• Manage the content funnel for the B2B market, including writing and editing impactful blog posts
• Plan, execute, and measure the success of both online (webinars, virtual summits) and offline
• Design and implement targeted ABM strategies in collaboration with the Enterprise Sales team to
• Maintain and grow the B2B LinkedIn social media presence, developing engaging content that drives
• Continuously monitor, analyze, and report on the performance of all marketing initiatives, focusing

🎯 Requirements

• Native in Turkish and fully proficient in English (C1/C2 level) for professional global
• 5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline
• Proven experience developing yearly marketing plans and budget planning, with a track record of
• Deep understanding of the Turkish B2B landscape, audience, and key industry verticals.
• Proven ability to create compelling B2B content, including writing original blog posts and
• Experience planning and executing successful online and offline B2B events.

🎁 Benefits

• Competitive salary and a professional development budget.
• Remote work, and paid time off available from your first month.
• Private health insurance provided.
• Access to Modern Health, offering 6 free coaching and 6 free therapy sessions.
• Dedicated lunch and internet allowances.
• A truly global team.