B2B Product Marketing Manager

📋 Description

• Execute Go-to-Market Orchestration to drive end-to-end GTM lifecycle for products.
• Primary marketing contact; translate market needs into product direction.
• Develop positioning and messaging architectures for clear value.
• Collaborate with Product, Design, Research to turn insights into requirements.
• Create multi-audience enablement tools; playbooks and battlecards.
• Monitor KPIs; track adoption, conversion, and engagement.

🎯 Requirements

• Bachelors degree or 4+ years commensurate experience
• 4+ years relevant marketing experience, including GTM for new products
• Narrative construction: experience in feature-to-benefit translation, persona development, and multi-channel messaging
• Stakeholder management: presenting GTM strategies and market insights to cross-functional leadership
• Project orchestration: managing timelines (e.g., 16-week cycles) and coordinating asset production
• Analytical rigor: using data to measure GTM success, including adoption and conversion metrics

🎁 Benefits

• Medical, dental, and vision benefits
• 11 paid holidays
• Paid sick time
• Paid parental leave
• 401(k) plan participation
• Unlimited vacation program