B2C Acquisition Marketing Manager

📋 Description

• Own and optimize a portfolio of paid acquisition channels — SEM, affiliate, programmatic, and
• Plan, execute, and optimize SEM campaigns, including keyword strategy, budget pacing, and landing
• Nurture our affiliate program: source and onboard new partners, negotiate terms, and manage
• Manage programmatic and display buys, partnering with vendors and platforms on audience strategy
• Build on Betterment's established ASO strategy across the App Store and Google Play — evolving
• Manage and scale paid app campaigns, including Apple Search Ads, optimizing toward downstream

🎯 Requirements

• 6+ years experience in paid media for a data driven, high-growth brand. Fintech and
• Hands-on ownership of multiple paid acquisition channels, with the range to move between search
• SEM experience, including campaign strategy, keyword management, and performance optimization
• Mobile app marketing experience, including hands-on ASO — you've owned app store listings, run
• Track record of optimizing toward bottom-funnel business outcomes (funded accounts) rather than
• Previously led seven figure paid media budgets

🎁 Benefits

• We offer a competitive suite of benefits, including medical, dental, and vision coverage; life and
• Ownership: Equity for all employees, including new hire and refresher grants.
• Time: Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your
• Growth: Company-paid professional coaching for all employees.
• Wealth: Day-one 401(k) match plus matching on qualified student loan payments.