Brand and Communications Lead

📋 Description

• Own how Bastion is positioned and shows up in the world, from messaging and visual identity to
• Build an active pipeline of press, events, and speaking opportunities.
• Align with Product, Legal, and Compliance teams to ensure a steady stream of high signal
• Launch targeted campaigns for the businesses we want to work with.
• Track performance of brand & comms work via inbound qualified leads and pipeline influence.
• Establish a steady cadence of high-signal company news, content, executive communications, and

🎯 Requirements

• Learn Bastion’s product, customers, regulatory position, and competitive landscape.
• Understand how buyers find us, what matters in sales conversations, and where our story is weak.
• Audit our website, content, press, events, and overall market presence.
• Define target audiences, messaging, and channels to prioritize.
• Develop a scalable content and communications production workflow leveraging AI tooling and
• Improve how Bastion shows up across social media, website, and other prioritized channels.