Brand Insights, Measurement Lead

📋 Description

• Own recurring executive and all-hands readouts that put key metrics, headwinds and tailwinds in
• Lead process ownership of the Prosumer and B2B brand health tracker studies, including managing the
• Lead coordination across Comms, Marketing and data science on the brand-health dashboard, aligning
• Support media mix modeling, multi-touch attribution and incrementality analyses that inform how
• Run best-practice pre- and post-campaign analysis on individual campaigns, covering creative
• Roll up campaign-level learnings into a recurring view for leadership: which channels, creative

🎯 Requirements

• Have a strategic orientation, strong curiosity for understanding what customers and users think and
• Are fluent in SQL and Python or R, and move comfortably between a quick exploratory pull and a more
• Have designed or analyzed experiments (A/B tests, holdouts, lift tests) to establish a causal
• Have run campaign-level measurement end to end, from a pre/post read on a single campaign to
• Have built and maintained a recurring metrics report or dashboard that executives or
• Can turn a hedged, caveated finding into a clear recommendation a non-technical stakeholder can act

🎁 Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• Lovely office space in which to collaborate with colleagues