Brand Paid Media Manager

📋 Description

• Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home
• Manage relationships with media agencies, networks, publishers, podcast partners, and other
• Partner closely with brand, creative, content, communications, and product marketing teams to
• Ensure creative is tailored to each medium while maintaining a consistent brand narrative; build
• Use brand-lift studies, geographic testing, incrementality analysis, and other methods to evaluate
• Communicate campaign plans, results, and recommendations clearly to cross-functional partners and

🎯 Requirements

• Hands-on experience in paid media, with a focus on brand advertising, media planning, and buying
• Hands-on experience planning, buying, and optimizing brand campaigns across channels such as TV
• Proven ability to manage large media budgets, develop media plans, allocate investments, and
• Strong understanding of media planning fundamentals, including reach, frequency, audience
• Experience measuring brand advertising effectiveness through brand-lift studies, incrementality
• Strong creative instincts and experience collaborating with brand, creative, and marketing teams to

🎁 Benefits

• Equity
• Comprehensive medical, vision, and dental coverage
• Access to a 401(k) retirement plan
• Short & long-term disability insurance
• Life insurance
• Various other discounts and perks